An event invitation created as part of the events marketing campaign to invite members that had joined the developments first choice club
through the express of interest campaign to an exclusive event and receive RSVP's for ease of event management and coordination. The
invitation included an event information page where recipients could the event date, time, venue and location (with visual Google map) and
easily RSVP their attendance along with a personal message.
Invitations sent: 33 emails
Event attendees: 53 people (not including those from other campaign channels such as direct mail and in person)